Market Development, Marketing, and Brand Awareness
- Develop and maintain customer-facing presentations, service overviews, capability summaries, case studies, success stories, and thought leadership content.
- Support website content updates, social media planning, digital marketing initiatives, and external messaging related to Industrial IT and Cybersecurity.
- Work with technical subject matter experts to convert complex technical topics into clear business-focused messaging.
- Help define and improve capability positioning for target industries, customer segments, and service offerings.
- Create reusable content that supports customer conversations, internal alignment, marketing campaigns, and executive-level communications.
Voice of Customer and Market Intelligence
- Conduct research on customer needs, industry trends, competitor activity, technology adoption, regulatory drivers, and emerging market opportunities.
- Develop and maintain a structured voice of customer process to capture feedback from customer conversations, events, account teams, and technical engagements.
- Research target accounts, industry segments, and growth markets to support business planning and outreach.
- Summarize market findings into practical recommendations for leadership and technical teams.
- Track themes related to Industrial IT, OT networks, cybersecurity, infrastructure modernization, data centers, cloud, digital transformation, and related technologies.
Conferences, Events, and Industry Engagement
- Identify conferences, trade shows, industry associations, webinars, partner events, customer forums, and networking opportunities aligned with Industrial IT & Cybersecurity growth priorities.
- Evaluate event participation options, including attendance, sponsorship, exhibiting, speaking opportunities, and customer meeting potential.
- Coordinate event planning, registrations, sponsorship details, logistics, customer invitations, presentation materials, booth or tabletop needs, and follow-up activities.
- Maintain an industry engagement calendar and help leadership prioritize where to participate.
- Capture lessons learned from events and recommend improvements to future participation.
Customer Presentation and Sales Enablement Support
- Prepare customer meeting materials, presentation decks, one-page summaries, service positioning materials, and follow-up content.
- Support account teams and leaders with pre-meeting research, stakeholder research, and customer-specific messaging.
- Coordinate with technical SMEs, consultants, partners, and other internal resources to assemble the right support for customer conversations.
- Participate in selected customer or partner discussions to capture feedback, document follow-up items, and identify useful market signals.
- Help route potential opportunity signals to the appropriate business leaders, account teams, or technical resources.
